Yoforia Announced First Locations Outside of Georgia - Charlotte!!

Yoforia Hits Charlotte
Atlanta-based Frozen Yogurt Company announces locations in Charlotte, NC

Atlanta, GA (October 22, 2009) Yoforia, having established frozen yogurt domination in Atlanta, has announced that they are expanding outside of the Peach State and opening two new stores this winter in Charlotte, NC.

The popular neighborhoods of South Charlotte and Myers Park have been chosen as the ideal environment for the rollout of Yoforia Frozen Yogurt in North Carolina. The new stores will be located in existing shopping centers of Selwyn Corners (2823 Selwyn Ave., Suite J) and The Shops at Piper Glen (6432 Rea Rd., Suite A-2-near Trader Joes). Each store opening will bring 10 new job opportunities to the area. Yoforia will infuse their traditional 1,200 square foot locations with their signature bright orange and green colors and clean, modern design. Operating hours will be:
Mon-Thurs, 11 a.m. to 11 p.m.; Fri-Sat, 11 a.m. to 12 a.m.; Sun 12 p.m. to 11 p.m.

Founded in 2007, Yoforia quickly became a sensation in Atlanta. The Yoforia mania led the company to expand to three locations within one year with plans for two more metro Atlanta openings in 2009. This winter, Yoforia has officially grown beyond the Georgia border and into the southeast with the impending opening of two Charlotte locations. A group of North Carolina-based private investors have championed Yoforia’s expansion.

At only 25 calories per ounce, this guilt-free treat is made of organic milk and yogurt and touts a refreshing ‘sweet yet tart’ flavor. Yoforia offers four flavors in its ‘low-cal’ lineup—original, pomegranate, dark chocolate and mango. Toppings range from seasonal fruit to granola, breakfast cereal favorites and popular cookies. Both stores in Charlotte will feature self-serve yogurt machines and topping stations, which will enable customers to create a personalized Yoforia treat.

“We are excited to introduce Yoforia to a new audience – Atlanta has been so good to us and we know that Charlotte will receive us just as enthusiastically,” said Jun Kim, Director of Operations and Expansion at Yoforia. Kendra Dodd of Charlotte is excited about Yoforia’s entrance into North Carolina. “I frequent Atlanta and fell in love with Yoforia during a recent visit, she said. I look forward to enjoying Yoforia in Charlotte with my family and friends.”

About Yoforia:
Yoforia takes great pride in their quality, health-conscious frozen yogurt and is easily Atlanta’s preferred destination for a sweet treat that leaves you feeling good. Based in Atlanta, Georgia, currently with three locations in operations and plans for a fourth opening fall, 2009, Yoforia has plans to continue expanding in Charlotte and throughout the southeast. http://www.yoforia.com/

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New Yoforia Location Announced - Vinings

THE YOFORIA CRAVING SPREADS ACROSS ATLANTA
Frozen Yogurt Company Opens Fourth Atlanta Store in Vinings, Fall 2009

Atlanta, GA (August 31, 2009) – Rumors have ‘swirled’ for months about Yoforia’s impending new locations. Hundreds of suggestions about ‘the next Yoforia’ have flooded the company’s Facebook account and store comment box. Yoforia executives have responded with the announcement of a new Vinings location that will open its doors to Yoforians (a.k.a. Yoforia fans) in Fall 2009.

Yoforia will open its fourth store in Vinings, just north of Atlanta. Perfectly suited to this unique and charming area, Yoforia is sure to be an instant success. The store will be located at the intersection of Paces Ferry Road and Paces Mill Road at 4338 Paces Ferry Road, Suite B., near SunTrust Bank and next door to Sweet Pockets Cupcakes. The Vinings store represents the first opening in a wave of new Yoforia locations planned across Georgia and the southeast.

The new location will open with a ‘twist’ on what Yoforians have experienced at the company’s other three locations. The new self-serve yogurt machines and a topping station will enable Yoforia customers to create a personalized yogurt experience. In addition to the classic flavors of original, pomegranate, dark chocolate and mango, Yoforia will also introduce eight new flavors to its low-calorie line-up.

Jun Kim, director of store operations for Yoforia, is excited about their expansion into the Vinings/Smyrna area. “We have responded to our customers and believe the Vinings store will open with a lot of support from our new neighbors,” he said. Vinings is filled with people and families who enjoy being out and about in their neighborhood, and we can’t wait to be a part of the excitement.”

Containing only 25 calories per ounce and made with organic fat-free milk and yogurt, Yoforia has quickly become Atlanta’s preferred guilt-free destination. The Atlanta-based company opened its first store at Perimeter Mall in August 2007 and quickly grew to three stores in the same year with a location in the Highlands and Alpharetta’s Windward community.
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Yoforia Vinings:
4338 Paces Ferry Rd. Suite B
Atlanta, GA 30339

Hours of Operation
Monday – Thursday: 11am – 11pm
Friday and Saturday: 11am – midnight
Sunday: 12pm – 11pm

Beauty and The Bees

TREAT YOURSELF TO A SWEET TIME: HONEY DELIGHT TREATMENT AT FOUR SEASONS HOTEL ATLANTA
Local Ingredients Include Honey from Hotel’s Own Bee Apiary

Atlanta, GA (November 20, 2009) – This autumn The Spa at Four Seasons harnesses the power of the honey bee with the new Honey Delight Treatment. This treatment features locally-sourced oatmeal, and honey harvested from the Hotel’s very own apiary.

The Honey Delight Treatment begins with a gentle exfoliation of the skin using a mixture of honey and soothing oatmeal. The exfoliation is followed by a rejuvenating honey oil massage, and finally, a full body application of honey moisturizer leaves the skin perfectly smooth and hydrated. Post-treatment, guests will enjoy peach blossom tea sweetened with honeycomb, and honey caramel treat prepared by in the Hotel’s kitchen using Chef’s own honey.

The idea of a honey body treatment was inspired by the installation of a bee apiary on the Hotel’s fifth floor terrace by Park 75’s Executive Chef Robert Gerstenecker. Spa Director Garth Mamicpic explains, “With honey being all the ‘buzz’ at Four Seasons, this was the perfect season to invite spa-goers in to rejuvenate their skin and body after the summer’s heat.”

Honey is truly one of nature’s most gentle and effective beauty treatments. Some ‘buzz-worthy’ benefits include:
§ rich in vitamins, minerals and amino acids, which nourish and replenish the skin
§ contains powerful anti-oxidants that help reverse aging
§ binds moisture to the skin to enhance hydration; smoothes dry and rough skin, plumps wrinkles and leaves skin soft and supple
§ helps to disinfect and speed along the healing process of any scrapes, cuts or burns

The Honey Delight Treatment is available beginning October 10, 2009 until February 1, 2010 and is priced at $140 for 50 minutes and $165 for 80 minutes. Appointments are available every day from 9 AM until 9 PM and spa guests are encouraged to take advantage of all other spa amenities including the sauna and steam room.

The Spa:
The Spa at Four Seasons Hotel Atlanta reflects the ultimate in luxury and serenity. The tranquil setting allows your stresses to melt away and promises to replenish your total being. The Spa is located at 75 14th Street, Atlanta, GA 30309.

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Media Contact:
Marsha Middleton
M-Squared Public Relations
(404) 303-7797
Marsha@msquaredpr.com